With the ambition to connect people with food and where it came from, Cultivator Content Labs partnered with P.F. Chang’s to produce their Farm to Wok series, along with a variety of unique web and broadcast branding assets. By telling an exciting and engaging story about rich culture and heritage, we were able to meet P.F. Chang's need to grow the brand beyond its core customers. 

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Over the course of four years, Cultivator Content Labs was able to leverage and expand the collected digital assets into a variety of promotional materials to be used across paid and earned media.

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The Farm to Wok series has won more than 30 advertising industry awards.